Week3B

Target

https://www.target.com/
  Target is a large retail company that sells the latest and trendiest clothes, furniture, technology and more. They have over 1,800 stores located all over the U.S. and some stores/offices around the world such as India, Vietnam and Hong Kong.

  Target uses Instagram, Pinterest, Twitter, Youtube and Facebook for their social media platforms. At the very bottom of their website that have a tab called "Apps" where they link their profile to those platforms. They post everyday on their Instagram with their last post being on February 8, 2020. Currently, they have 4.3M followers. On their Facebook page they have over 24M likes and post every couple of days with their last post on February 8, 2020. Their Twitter has 1.9M followers but they post regularly to engage with their customers. Targets last post on twitter was . For their Youtube account, they have almost 500k subscribers and post videos weekly, last post on February 8, 2020. Finally their Pinterest account has 10M+ monthly viewers. They post weekly, with last post being on February 7, 2020. 

  Overall, I would say Target uses Instagram and Twitter more frequently than their other platforms. They are able to relate to their audience better with these apps and communicate quicker. They are able to relate to their customers by posting their trendy new products or funny relatable memes. Target also likes to engage with their customers via social media by responding to comments and sharing your posts with their products. 

Function of Beauty 

https://www.functionofbeauty.com/

  Function of Beauty is an online hair retail store that sells hair products from shampoos and conditioners to hair masks. You customize your selections by taking a hair quiz! Their products are cruelty free, 100% vegan, sulfate free, and customized. They ship worldwide to places like Australia, New Zealand, UK and more. 

  The social media that they are currently using is Instagram, Twitter, and Facebook. Under their "Contact Us" tab they have those platforms linked. On their Instagram, they have over 530k followers and post daily, with their last post on February 8, 2020. Function of Beauty's Facebook page has over 250k likes and they post weekly with their last post on February 8, 2020. Finally, their Twitter has over 7k followers and they post a couple times a month. The most recent post on their Twitter was January 21, 2020. 

  Function of Beauty definitely has more engagement on their Instagram because of their targeted audience. This company will get back to you within a day via social media but through their email, it takes 3-5 days. I think they use their social media well enough to promote their products and engage with their customers. They are a little slow communication wise, but in the near future I can see them really succeeding. 

Brandy Melville

https://www.brandymelvilleusa.com/

  Brandy Melville is a popular clothing/accessory retail store for girls ages 13-25. They have stores all over the U.S. and ship internationally to countries like Australia, Canada, China and more. This company is known for their basic and comfortable/lounge clothes. 

  They currently are on Instagram, Twitter, Facebook and Pinterest but engage with their customers more via Instagram. They have about 4M followers and post daily with their last post on February 8, 2020. Brandy Melville counts on Instagram and Youtube influencers to promote their clothes. On their Facebook page, they have roughly 288k likes and post a few times a month with their last post being on January 29, 2020. Their Twitter has 64k followers and they post weekly. Their last post was on January 29, 2020. Lastly their Pinterest has 70k followers and they post weekly. Their last post on Pinterest was January 29, 2020. 

  Brandy Melville has an advantage when it comes to Instagram. They are such a well known brand for women to buy basic comfortable clothes and because they have so many influencers promoting their clothes, it drives more people to their profile. They do a well enough job on their social media but has room for improvement when it comes to communication. 

Studio 1220

https://www.studio1220.com/

  Studio 1220 is a boutique located locally in Carlsbad and Coronado. They have one store in Katy, Texas and another one opening up in that state soon. They sell women's clothes, accessories, shoes and even decor like candles, plants and other miscellaneous stuff. 

  Some social media they are using is Instagram, Facebook, Pinterest and Twitter. Their Twitter has roughly 90 followers and they haven't posted or did any engagement since September 9, 2018. Studio 1220's Instagram is their post popular with over 16k followers. They post weekly with their last post on February 7, 2020. Pinterest has a little over 650 followers. They typically post monthly with their last post on September 9, 2018. And finally their Facebook page has over 13k likes. They post weekly with their last post on February 6, 2020.

  I would say that they need improvement when running their social media accounts. They repost photos that you tag them in but are poor with engaging and communicating. Instagram is their most popular social media platform but not because of the effort they put into in, but because it's the easiest platform for their customers. 

Philz Coffee

https://www.philzcoffee.com/

  Philz Coffee is a chain of coffee shops located around California and Chicago. Their first shop is located in SF and after it took off, the owners opened up shops in Southern California. Unlike a typical coffee shop, Philz has set coffee recipes to choose from. You just adjust the sweetness the way you like it. 

  Philz Coffee uses Instagram, Youtube, Twitter and Facebook for social media. Their Youtube has over 400 subscriber and they post monthly. Their last video uploaded was 7 months ago. Philz's Instagram has 54k followers and posts a couple times a week. Their last post was on February 8, 2020. Twitter has 25k followers and posts daily. The last post was on February 8, 2020. Lastly but not least, Facebook. With over 90k likes and posts daily. The last post was on January 13, 2020. 

  They use their social media platforms well by showing communities coming together over a cup of coffee. Surprisingly, the most engagement they get is via Facebook. With tons of engagement from a wide range of age, Philz posts daily to their page. By capturing picture perfect moments. relating to their customers, and their great communication skills Philz continues to thrive. 

  After researching deeper into each business, I have concluded that social media has a big impact on every business. Every post and comment that a company makes has to be well thought out. The most important thing to keep a business growing is their customers. Businesses have to show good work ethic and communication skills for their customers to potentially have a good experience. 

  Instagram is one of the most popular platforms that businesses use. With the capability of being able to choose a personal or business profile, businesses use this as an advantage to promote their company more. Facebook recently bought out Instagram and because of this, we are starting to see how it's evolving. Older audiences are starting to use Instagram and younger audiences are starting to connect with Facebook more. 

  I also discovered that all of these business websites are simple, colorful and easy to get around. They have their tabs laid out specific and clear so their viewers don't have any trouble. All of these websites have their social medias linked either under "contact us" or at the bottom of the website. In my opinion, Function of Beauty's website was the easiest for me to navigate through. Everything you need to know about their hair products is on their home page. At the top of their page they have all their tabs laid out and at the bottom, they have their social medias and other easy access links. 

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Isabella Brenner
Jessica Oropeza
Johnna Keeter-King
Gabriela Hernandez