Week7A

Calvin Klein is a popular brand that we see people of all ages wearing. I choose to like this company on Facebook because Virtually You will have access to their inventory, so our customers can purchase it via my website for a bit more of an affordable price. Urban Outfitters is always caught up on the latest trends in fashion. I liked their page because I see them as a competitor in all aspects of shopping. I would consider Stitch Fix to be Virtually You's biggest competitor. Although both companies are similar, Virtually You pushes a little further to be the best by providing customers with a way to guarantee their selections to fit. LeTote is a similar company as Virtually You which is why I choose to like their page. I think it's important for businesses to keep an eye on their competition. We have all heard of People magazine. They are one of the most popular magazines carried almost in every office, store, airport, well you get the point. I liked their Facebook page because it would be a huge advantage and promotional benefit for Virtually You to be featured in their magazine. This is an important goal for Virtually You when it comes to brand awareness. Finally, Nordstrom and Guess are two brands that Virtually You is proud to be carrying. I choose to like these two pages on Facebook because their content is useful for Virtually You's social media platforms. I can potentially grow my business by keeping an eye on my competition and creating content that draws customers in.