Week10A
Adding human interest to a post can draw emotion from the engager which is important when trying to bring awareness to your company. When selling someone a car, or a retail business such as my own, sharing posts of my customers with our products, that's when it's ideal to add a touch of human interest. However, when it comes to more of a serious matter such as government related or even politics, its important to be aware and mindful of what you say. For Virtually You, my goal is to add a touch of human interest to each post because bringing in more engagement through our social media will help promote my business even more. Making a post draw out an emotion from someone makes them intrigued in your business or product. For example, if a security company came out with an advertisement and showed a happy and safe family at home with their new security installations, of course anyone who see's that ad will feel as if they need that product to feel the same way. In my opinion really, adding a positive touch of human interest to anything, can grow your business substantially.
I agree that it's important to be aware and mindful, particularly when it comes to politics because everyone has different opinions. I unfollowed someone the other day on Instagram because they posted something political that I didn't agree with. They were trying to persuade their followers who to vote for, and they had never gotten political before. It really turned me off!
ReplyDeleteYour point about a security company carefully choosing imagery to support their message is a key point of marketing! Customers see themselves in advertising, and appealing to the emotion of protecting one's family is a sure way to get business.
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